From ideato deploy.
From the first diagram to production support, with one team answering for the outcome.
Chelabs is a digital product company. We own the full cycle: we understand the business, design the solution, build it and run it in production. We work with in-house teams and no management layers, so technical judgement reaches the decision intact and answers don't wait on a chain of command.
Leadership
Felipe Ruiz
CEO · Co-founderFullstack. Owns client relationships, product definition and the roadmap. In the code, architecture and features.
Mateo Cárdenas
CTO · Co-founderFullstack. Owns technical decisions and the quality bar. In the code, art direction, interface and motion.
How we work
Four stages, in that order. Each one ends with something the client can see, try and sign off before we move on.
Understand
01Business, users and success metrics. Strategy, brand and concept agreed before we draw anything.
Design
02UX, UI and art direction. Prototypes tested with real users, not slides to approve.
Build
03Front-end, back-end, integrations and AI where it actually helps. In production from week one.
Ship
04Deploy, metrics, monitoring and support. What ships stays up and keeps improving on data.
Clients and products
What's in production today, by name and year. Each one opens from the work page.
Stack
Short and chosen on purpose. We pick what holds up in production and what we can maintain for five years, not what's trending.
- Next.js & React
- Supabase
- Three.js & GSAP
- Vercel